maclaran.co.uk

maclaran.co.uk


Anti-consumption in crisis
Open Democracy
Written by Andreas Chatzidakis & Pauline Maclaran Research: Andreas Chatzidakis, Pauline Maclaran, Alexandros Korpas Prelorentzos Project Supervision: Andreas Chatzidakis Shot and directed by Athina Souli Produced by Zoe Kanelopoulou Executive ...



EurekAlert (press release)

New book explores global reach of British royal family brand University of Illinois at Urbana-Champaign
EurekAlert (press release)
The book, co-written by Pauline C. Maclaran, a professor of marketing and consumer research at Royal Holloway, University of London, was nine years in the making. "We started our fieldwork in 2005 when Charles and Camilla got married, and then nothing ...



Royal Central (blog)

Book Review: Royal Fever- The British Monarchy in Consumer Culture
Royal Central (blog)
Otnes and Maclaran also spoke to royal fans such as Margaret Tyler who demands a chapter of her own just to examine her collection of over 10,000 royal family trinkets and the psychology of why she does it. Another interesting and less known character ...



The Atlantic

How the British Royal Family Became a Global Brand
The Atlantic
Regardless of how people felt about the British royal family, they would have been hard-pressed to avoid the image of Queen Elizabeth II in London—and in much of the world—during the late spring of 2012. The year marked the queen's “diamond jubilee,” ...



National Post

What's in a name? For Kate Middleton's baby boy: A lot of tradition, history and gravitas
National Post
“I think because the child is going to be the third in line to the throne, they have to maintain all this tradition,” said Pauline Maclaran, a professor of marketing and consumer research at Royal Holloway and the co-author of the upcoming book, Royal ...

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The News Wheel

[VIDEO] Meet The Worst GT-R Owner in the World
The News Wheel
It's an understandable impulse, once you've purchased a car that has a little bit more than a pittance of horsepower and something that even remotely approaches track capability, to want to take it out for a day at the local race course so that you can ...



CBC.ca

Royal Baby 2: Why looking like Kate can be good for business
CBC.ca
"Certainly on a temporary basis, businesses are trying to tap into it," says Maclaran, a marketing and consumerism research professor at the University of London who studies consumerism in relation to the British monarchy. "You have this sort of tying ...

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New York Daily News

Birth of royal daughter brings economic boost
New York Daily News
"People, particularly Americans, love it," said Pauline MacLaran, co-author of the upcoming book, "Royal Fever: The British Monarchy in Consumer Culture." ''It's a fascination with a different kind of celebrity." This goes way beyond commemorative china.
Retailers rejoice: Princess is good news for British shopkeepers570 News

all 3,528 news articles »


VidWrx Appoints Goodwin Gibson to Its Board of Directors
Business Wire (press release)
Mr. Gibson also served as President of MacLaren MRM Worldwide for Maclaran McCann where he led the integration of the Direct Marketing and Interactive business units to create Canada's largest integrated direct and digital agency. In 2010, Mr. Gibson ...

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