maclaran.co.uk

maclaran.co.uk


Allure Magazine

Here's Why Sex Doesn't Sell Anymore
Allure Magazine
Pauline Maclaran, professor of marketing and consumer research at Royal Holloway, University of London, says we're currently living in a “moralized brandscape.” “In general, consumers are looking for something that reflects their own identity ...



Anti-consumption in crisis
Open Democracy
Written by Andreas Chatzidakis & Pauline Maclaran Research: Andreas Chatzidakis, Pauline Maclaran, Alexandros Korpas Prelorentzos Project Supervision: Andreas Chatzidakis Shot and directed by Athina Souli Produced by Zoe Kanelopoulou Executive ...



National Post

What's in a name? For Kate Middleton's baby boy: A lot of tradition, history and gravitas
National Post
“I think because the child is going to be the third in line to the throne, they have to maintain all this tradition,” said Pauline Maclaran, a professor of marketing and consumer research at Royal Holloway and the co-author of the upcoming book, Royal ...

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Royal Central (blog)

Book Review: Royal Fever- The British Monarchy in Consumer Culture
Royal Central (blog)
Otnes and Maclaran also spoke to royal fans such as Margaret Tyler who demands a chapter of her own just to examine her collection of over 10,000 royal family trinkets and the psychology of why she does it. Another interesting and less known character ...



EurekAlert (press release)

New book explores global reach of British royal family brand University of Illinois at Urbana-Champaign
EurekAlert (press release)
The book, co-written by Pauline C. Maclaran, a professor of marketing and consumer research at Royal Holloway, University of London, was nine years in the making. "We started our fieldwork in 2005 when Charles and Camilla got married, and then nothing ...



The Atlantic

How the British Royal Family Became a Global Brand
The Atlantic
... to keep her public and private lives distinct. In 2013, foreign tourists ranked the tour of the palace as the top “Only in Britain” activity. This article has been adapted from Cele C. Otnes and Pauline Maclaran's new book, Royal Fever. Share ...



The News Wheel

[VIDEO] Meet The Worst GT-R Owner in the World
The News Wheel
It's an understandable impulse, once you've purchased a car that has a little bit more than a pittance of horsepower and something that even remotely approaches track capability, to want to take it out for a day at the local race course so that you can ...



GP online

Premature ovarian insufficiency: clinical review
GP online
2015; Maclaran K, Panay N. Current concepts in premature ovarian insufficiency. Womens Health (Lond Engl) 2015 Mar;11(2):169-82. Cox L, Liu JH. Primary ovarian insufficiency: an update. Int J Womens Health 2014 Feb 20;6:235-43. Cordts EB, Santos MC ...



CBC.ca

Royal Baby 2: Why looking like Kate can be good for business
CBC.ca
"Certainly on a temporary basis, businesses are trying to tap into it," says Maclaran, a marketing and consumerism research professor at the University of London who studies consumerism in relation to the British monarchy. "You have this sort of tying ...

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