maclaran.co.uk

maclaran.co.uk


Royal Central (blog)

Book Review: Royal Fever- The British Monarchy in Consumer Culture
Royal Central (blog)
Otnes and Maclaran also spoke to royal fans such as Margaret Tyler who demands a chapter of her own just to examine her collection of over 10,000 royal family trinkets and the psychology of why she does it. Another interesting and less known character ...



The Atlantic

How the British Royal Family Became a Global Brand
The Atlantic
Regardless of how people felt about the British royal family, they would have been hard-pressed to avoid the image of Queen Elizabeth II in London—and in much of the world—during the late spring of 2012. The year marked the queen's “diamond jubilee,” ...



Open Democracy

Anti-consumption in crisis
Open Democracy
Written by Andreas Chatzidakis & Pauline Maclaran Research: Andreas Chatzidakis, Pauline Maclaran, Alexandros Korpas Prelorentzos Project Supervision: Andreas Chatzidakis Shot and directed by Athina Souli Produced by Zoe Kanelopoulou Executive ...



EurekAlert (press release)

New book explores global reach of British royal family brand
EurekAlert (press release)
The book, co-written by Pauline C. Maclaran, a professor of marketing and consumer research at Royal Holloway, University of London, was nine years in the making. "We started our fieldwork in 2005 when Charles and Camilla got married, and then nothing ...



The Guardian

'He loved weightlifting and buying jewels': Andy Warhol's friends reveal all
The Guardian
He worked out all the time, loved sex (contrary to popular belief), was a father figure to rejects – and would chat on the phone for hours. The people closest to Andy Warhol uncover his hidden side. Andy Warhol, Factory, 1964. Andy Warhol with Billy ...



VidWrx Appoints Goodwin Gibson to Its Board of Directors
Business Wire (press release)
Mr. Gibson also served as President of MacLaren MRM Worldwide for Maclaran McCann where he led the integration of the Direct Marketing and Interactive business units to create Canada's largest integrated direct and digital agency. In 2010, Mr. Gibson ...

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Outside90

A-League – Tactical Analysis – Western Sydney Wanderers 1 Brisbane Roar 3
Outside90
Daniel Bowles scored in the 23rd minute after being gifted a free header from six yards out and Maclaran was on the end of some very sloppy defending to tap home his second of the game only 10 minutes later. Western Sydney were able to create a handful ...

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The Independent

Kevin Pietersen's fate is that of any maverick
The Independent
Like many another sports fan, I suspect, I stopped watching Test cricket from the moment the England and Wales Cricket Board (ECB) decided to take the Murdoch shilling and sell the broadcasting rights to Sky. But there was a glorious swansong, on ...



CBC.ca

Royal Baby 2: Why looking like Kate can be good for business
CBC.ca
"Certainly on a temporary basis, businesses are trying to tap into it," says Maclaran, a marketing and consumerism research professor at the University of London who studies consumerism in relation to the British monarchy. "You have this sort of tying ...

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